Bisleri

Marketing of Mineral Water-Bisleri Introduction of Bisleri In 1967, Bisleri an Italian union, started by Signor Felice Bisleri, first brought the idea of selling bottled body of water supply in India. It started a company called Bisleri India. In 1969, Ramesh Chauhan, the Chairman of Parle Exports, bought everyplace the inciter. In those days, Bisleri packaged boozing water was available in chicken feed bottles. Being a returnable package owing to incompatible other problems such as breakage and weight, in 1972-73, Bisleri was blade available in PVC (Poly Vinyl Chloride) bottles. After this pliant incase was introduced, things started to change, and gross sales increased rapidly. The upsurge in the sales of Bisleri started in 1993 as Ramesh Chauhan sold off the Parle stable of checks, including Thums Up, Limca and notes Spot. Recognising the potential of the packaged drinking water market, he hence went on to concentrate on making Bisleri a go selling brand in India.Marketing and Brands Blog Bisleri a brand name synonymous to mineral water in India. It has secure about 60% market share in packaged drinking water in country. Brand is owned by Parle Company, which bought over Bisleri in 1969 from Italian company. Initially, Bisleri faced the problems of acceptance from consumers.

It was embarrassing to bear on for a company something as a bottled water, which is colourless, tasteless and odourless. In mid eighties company changed its packaging to PET bottles which shows transparency and clear water to consumers. This gave mineral water market a boost. In India, water is scarce and theatrical role is poor so i! nitially the consumers were only foreigners and NRIs. Therefore, to increase its customers base, company came up with comfortable and affordable monetary value bottle which was a great success and showed 400% growth. India bottled water market is appox is cost Rs 1,000-1,200 crore (Rs 1012billion). Seeing this growth over the years, some new players postulate entered the market. Amongst them Kinely from Coke,...If you want to get a extensive essay, order it on our website: OrderCustomPaper.com

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