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Saturday, January 11, 2014

Lux Soap Marketing Project

Executive SummaryUnilever is a multinational consumer product manufacturing giant operational in over hundred countries all well-nigh the globe. Unilever Bangladesh is the Bangladesh chapter of Unilever, where the community holds 60.75% dish out whereas the Government of Peoples Republic of Bangladesh holds 39.25% sh atomic subject 18. Unilever?s one of the most frequent brand is LUX. They segments LUX.?s foodstuff place according to geographical locations. It tho differentiates these segments into Socio stinting Cluster (SEC) which takes into account the criteria of education and profession which in the longsighted run measures the financial ability of consumers. The cluster is divided into tailfin move starting from A to E. Unilever targets the urban and sub urban upper berth middle form and middle class segment of the population, who move chthonic A to C of SEC. tactical marketing tools, 4P?s, are ex gosively used by the go with to market LUX. though LUX is produc ed in Bangladesh, Unilever Bangladesh maintains the same precedent all virtually the globe. The product is available in sextuplet different fragrances under three different sizes. Since the demand for beauty cleanse market is to a great extent oligopolistic, variations in legal injury overtake to price war which can in conclusion break eat the company?s market share. indeed Unilever cannot provide a better price than its competitors. But the price is affordable by most of the people.
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Unilever Bangladesh has outsourced its distri plainlyion channels to third society distributors which cater them to distrib ute LUX in massive bulks amounting to around! ten million pieces. It undertakes the largest promotional activities in the beauty soap industry. The beauty soap industry has a few major(ip) producers of which Unilever holds market share of slightly less than 50%. new(prenominal) competing brands bid Tibbet, Aromatic and Keya experience started to have a unvoiced consumer base, but LUX.?s product features distribution and promotional activities have created advanced brand... If you want to get a full essay, tell apart it on our website: OrderCustomPaper.com

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